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Photo editing app VSCO launches marketplace to connect photographers with brands

Photo editing tool VSCO has launched a new VSCO Hub to connect professional photographers and brands with each other.

The platform has a cool marquee feature, too: It allows creative directors to upload a reference image and search for photographers who might have similar work in their portfolios. Wittman blames social network algorithms for the lack of discoverability in the photography community, saying marketers spend many hours on Google or Instagram trying to find photographers whose work matches their creative vision. Wittman said the company is internally testing a way for brands to enter text queries and find images through semantic search, and this feature will make it to the platform soon.

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