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Physical AI startup BrightAI bootstraps to $80M in revenue


The IoT company just raised $15 million for its platform that uses sensors and AI to help companies monitor physical infrastructure.

When Alex Hawkinson was the CEO of SmartThings, the consumer-focused connected devices company he co-founded and sold to Samsung for around $200 million, he kept thinking that internet of things (IoT) technology could probably solve bigger issues. For example, pest control supplier Pelsis uses BrightAI’s sensors to remotely monitor its light traps that are installed in food and pharmaceutical production facilities. Hawkinson acknowledged that building in one vertical would probably allow them to move faster, but added that they didn’t want to limit their total addressable market.

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