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Picsart teams up with Getty to take on Adobe’s ‘commercially-safe’ AI

Trained on licensed stock content? This sounds familiar...

Picsart says its AI lab is building a custom model from scratch that will power the tool, allowing the platform’s paid subscribers to generate images with full commercial rights — which aims to address long-standing concerns regarding AI-generated potentially content violating copyright laws. This collaborative project shares similarities with Adobe’s Firefly AI model, which initially launched as a prompt-based image generation tool in Photoshop last year before being integrated more widely across Creative Cloud apps. Given Adobe has rolled out its Firefly model into extremely popular apps like Photoshop, Illustrator, Lightroom, and Express, however, it may be difficult to convince creatives to jump ship to Picsart’s upcoming offering.

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