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PicsArt’s creative AI playbook: A vision for contextual intelligence, AI agents
Eventually, Mehrabyan says contextual intelligence will lead PicsArt to an agent-based ecosystem.
However, instead of pushing to stand out by adding more tools to its existing batch of over two dozen AI capabilities, the company is looking to make a mark on users by improving the quality of what it is delivering. If you are posting publicly and tagging your image – from stock photo across any category to a sticker or background – as free to edit, it allows another user of the service to reuse or work on top of it. While the human-driven feedback loop has been a critical part in improving PicsArt’s products – enhancing the quality of the outputs they generate – it is also taking the company towards what Mehrabyan calls “contextual intelligence” or the ability of the platform to understand user needs and deliver exactly what they want.
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