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Pika 2.0 launches in wake of Sora, integrating your own characters, objects, scenes in new AI videos

Advanced image recognition tech ensures these components are seamlessly integrated into AI generated videos, giving creators more control.

These updates aim to make the platform more versatile for users seeking to create playful, shareable videos for social media, as well as for brands looking to produce high-quality advertising content without the cost and complexity of traditional production. Major brands including Balenciaga, Fenty, and Vogue have tapped into Pika’s tools to create creative social advertisements, further boosting the platform’s visibility. The platform’s user-first approach stands in contrast to the “pro” filmmaker focus of competitors, potentially giving it an edge in attracting a diverse and widespread audience.

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