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Pinstripe wants to redefine the way online sellers sell secondhand clothing
Pinstripe aims to reimagine the secondhand market by offering sellers the opportunity to have both a digital storefront and a physical retail presence. With Pinstripe, sellers list items on the platform and take their clothes to local stores where employees handle the handoff process to buyers.
With the rise of the secondhand retail market—driven by the increasing acceptance of buying used items and the fast fashion industry’s contribution to landfill waste —Pinstripe founders Sam Blumenthal and Taro Tomiya recognized the need for a better solution. Even though its retail partners take the smallest slice of the pie, Blumenthal reports positive feedback, as the platform aims to help businesses that lack an online presence or social media marketing teams. Pinstripe evolved from a similar startup founded by Blumenthal and Tomiya in 2022 called Banter, an e-commerce platform that featured multiplayer shopping and social elements, allowing consumers to connect with like-minded shoppers.
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