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Pinterest CEO says agentic shopping is still a long way out


Pinterest CEO Bill Ready talks about the agentic web and where the social network will fit in the AI era.

The remarks were made in response to a question about the agentic web, which could impact the search funnel and businesses like Pinterest, which positions itself at the early stages of the shopping journey — around the time when users are seeking ideas that could later turn into purchases. Still, he pushed for Pinterest to be thought of as an AI-enabled shopping assistant, saying that the company doesn’t talk about it that way, usually, because it’s not how users think of it. The situation became so bad that Pinterest earlier this year had to launch a new set of tools to fight this invasion, like labels for AI-generated images and controls for users to filter out Gen AI Pins.

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