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Pipedrive brings new AI-powered Pulse to its sales CRM
Pulse, therefore, is designed to streamline the process of sorting the most valuable and close-to-closing deals.
“We’ve moved from being a system of record to a trusted advisor,” explained Dominic Allon, CEO of Pipedrive, emphasized how AI is reshaping the company’s role in supporting sales teams in a video call interview with VentureBeat several days ago. Pulse, therefore, is designed to streamline the process of sorting the most valuable, engaged, and close-to-closing leads and deals, allowing sales teams to pinpoint their efforts there — while also providing the suggestion action the salesperson user should take. Allon walked through a hypothetical use of the tool: “If you have 42 lead when you come in on a Monday morning, it recommends which one to prioritize based on highest potentiality and priority first — imagine it like a heat map index from kind of hot to cold.”
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