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Pirate IPTV Consumed By 30% of Swedes, Including 50% of Men Under 35
Pirate IPTV consumption in Sweden has fallen from 16% of homes in 2024 to 14% in 2025. Too early to celebrate, rights holders suggest.
There are variables across the bloc, from consumer demand for specific types of often expensive regional content, to rightsholders’ ability to take action, and/or convince local governments to commit scarce resources towards solving the problem. The new Mediavision survey estimates that 2.3 million Swedes aged 15 to 74-years-old, consume movies, TV shows, or live sports, from illegal sources, at least every month. In 2019, the European Union Intellectual Property Office estimated that pirate IPTV services were generating close to a billion euros in annual revenue, in the EU alone( pdf).
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