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Pitchfork to be absorbed into GQ
R.I.P. Pitchfork.
Owner Condé Nast has decided to merge the music magazine with GQ, the men’s interest publication, according to a staff memo circulated by Max Tani of Semafor. This decision was made after a careful evaluation of Pitchfork’s performance and what we believe is the best path forward for the brand so that our coverage of music can continue to thrive within the company,” wrote Anna Wintour, Condé Nast’s chief content officer, in the staff memo. As founder Schreiber recounted in 2011 on the publication’s 15th anniversary, Pitchfork was created when “the web itself had just turned five, and the tools that now power our daily online lives— search engines, social networks, and mp3s — were either embryonic or years away from invention.”
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