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Pixel 9 sales helped Google tighten its hold on Canada’s premium phone segment last year


Canada’s premium phone market is also catching on to foldables, thanks to their slick design and boost in productivity.

Not far behind is Samsung, flexing a solid lineup that mixes top-tier flagships with more wallet-friendly premium picks, as per a new report from Counterpoint Research. They’re slashing prices, stacking deals with service plans, and making those premium devices feel almost reasonable for regular buyers. There’s growing demand for phones packed with AI features, faster performance, killer cameras, and ultra-crisp displays, the report says.

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