Get the latest tech news

Plant-Based Meat Boomed. Here Comes the Bust

Sales of vegan meat are trending downwards in the US, with companies scrambling to win back customers.

Sales boomed in the early months of the pandemic, as slaughterhouse shutdowns disrupted conventional meat supply chains and shoppers started trying out meatless burgers, sausages, and seafood instead. An annual report from the Good Food Institute, an alternative protein nonprofit, found that dollar sales of plant-based meat and seafood in the US fell by 13 percent over the past two years. Earlier this year, Impossible Foods relaunched its range of alternatives with a new, meatier style deliberately aimed at bringing “meat lovers” into the plant-based fold.

Get the Android app