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Platforms need the news — but they’re killing it


How the news business become so beholden to tech platforms, and gave up its power.

Media scholar Marshall McLuhan famously summed this up as, “the medium is the message” — a big idea that shapes the entire world around us. Over the past decade, publishers of journalism have mostly ceded all of their distribution to Facebook, Google Search, and now, short-form video platforms like TikTok. So I invited Matt on the show to talk about that piece, about the evolution of journalism in the digital age, and about what — if anything — can be done in the future to ensure news outlets can still inform the public and, importantly, survive financially.

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