Get the latest tech news
Playable ads make the biggest splash in gaming apps | Liftoff
Liftoff's latest ad report suggests that playable ads and minigames offer some of the biggest draw for gaming ads.
As part of its data collection, Liftoff analyzed over 600 billion ad impressions and 144 million installs. Aidan Quest, senior director of genAI at Liftoff, said in a statement, “When it comes to creative, the name of the game is efficiency. On the commercial side, AI automation can help you get sales and operations teams the information they need at unprecedented speeds.”
Or read this on Venture Beat
