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Players rebuke clumsy ad strategies, even in popular games | Mobile Premier League
MPL's latest report show that popular mobile titles can leave players dissatisfied with certain approaches to in-game ads and updates.
Online game company Mobile Premier League (MPL) this week released a new study in which it reveals a trend in the reviews of some of the most popular mobile games: Namely, that many of the gamers who play these titles are unhappy with in-game advertising. An MPL spokesperson summed up the general sentiment of these reviews in a statement, “The data reveals that volume of downloads doesn’t necessarily correlate with player satisfaction. But MPL’s report is an interesting snapshot into player satisfaction and engagement that goes beyond download numbers.
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