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PlayGreen raises $6M for sports betting in Latin America
PlayGreen has raised $6 million in funding to expand its sports betting business in Latin America.
Founded in 2020, PlayGreen was established with the vision of addressing the unique needs of the Latin American sports community, which it believed were not adequately met by traditional betting apps and media brands. The company differentiates itself from larger incumbents by its ability to quickly iterate on new features, providing users with experiences such as machine learning-powered bet suggestions and marketing automation for its media brands. PlayGreen aims to provide a platform for engaging with favorite teams in new and innovative ways, catering to Hispanic adults who spend 20 hours a week consuming sports through TV, video, and radio.
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