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PlayStation boss says AI will "revolutionise" gaming, but must be balanced with "human touch"
PlayStation co-CEO Hermen Hulst has weighed in on on the role of artificial intelligence in game development, saying th…
PlayStation Studios' head of product Asad Qizilbash previously insisted the technology "will create more personalised experiences and meaningful stories for consumers", adding, "This is important for the younger Gen Z and Gen Alpha audiences, who are the first generations that grew up digitally and are looking for personalisation across everything, as well as looking for experiences to have more meaning." Watch on YouTube AI chatter has, of course, become increasingly pronounced in recent years as advancements make headlines and executives - from Microsoft to Embracer Group- talk up the technology to excite investors. However, he insisted the company's "decades of know-how" was more valuable than AI when it came to "creating the best gaming experiences for our players".
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