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Podcasters Ditch Short Episodes in Favor of Four-Hour Conversations
In a newsletter for Bloomberg, Ashley Carman discusses the rising trend of long podcasts and their surprising popularity among listeners. "By today's standards of interminable podcast discussions, a nearly three-hour recording isn't even particularly notable," she writes, highlighting recent episode...
In a newsletter for Bloomberg, Ashley Carman discusses the rising trend of long podcasts and their surprising popularity among listeners. [Jack Sylvester, executive director at Flight Studio, the Bartlett-founded podcast company behind Diary of a CEO] said the team can view data around how much of the audience consumes episodes on YouTube's TV app versus on a phone, tablet or computer. Still, in a world in which people scoff at the prospect of a three-hour movie -- and short-form video is the dominant consumption trend in entertainment -- these podcasters are eagerly meandering in the opposite direction.
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