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Podcasting’s data rules get a refresh

After the Apple iOS 17 debacle, podcast companies need to be prepared for the next big technology change.

While some public radio organizations have addressed budget shortfalls by cutting podcasts (NPR, WNYC), WAMU is leaving its audio operation intact as it lays off 15 staffers and shuts down DCist, the local news website it bought five years ago. Ad companies, which have shied away from podcasting in the past year, “want transparency in how these calculations are done,” Shailley Singh, EVP of product and COO of the IAB Tech Lab, told Hot Pod. The much larger Ringer Union has not yet issued a strike pledge, but the group is also struggling to get Spotify to agree to its requests on AI use, layoff notices, and pay increases.

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