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Porn site traffic plummets as UK age verification rules enforced
Data suggests leading adult site Pornhub lost more than one million visitors in two weeks.
The amount of people in the UK visiting the most popular pornography sites has decreased after new age verification rules came into place, new figures indicate. Pornhub is the UK's most visited website for adult content and it experienced a 47% decrease in traffic between 24 July, one day before the new rules came into place, and 8 August, according to Similarweb's data. Critics have suggested an unintended consequence of the changes could be to drive people to more extreme content in darker corners of the internet, such as the dark web.
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