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Predicted 25% Drop in Search Volume Remains Unclear
Claim that by 2026 AI chatbots/virtual agents will make significant gains against traditional search may be too early to predict A report from Gartner on February 19th of this year, caused a bit of a stir in the digital marketing world. According to the press release associated with the report, they made the claim that...
According to the press release associated with the report, they made the claim that search traffic volume would fall 25% by 2026, as AI chatbots and other virtual assistants gain in popularity. Knowing that AI is good for immediate answers, while traditional search is better at routing, develop a plan that accommodates both choices to account for a greater swath of your audience. Bob Knorpp is a NYC-based business consultant with 20 years of experience, who hosts the BeanCast Marketing Podcast, contributes to Ad Age, and teaches at New York University.
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