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President Biden has a meme strategy, and it’s leaning on Dark Brandon
President Joe Biden’s reelection campaign has finally set up shop on TikTok. Despite controversy in Congress over the app, TikTok is an indispensable tool
Trump’s followers have also used the incident to fuel their baseless claims about government control of the media, alleging that the NBC broadcaster deliberately misconstrued the chant to conceal criticism of Biden. When Biden announced his reelection campaign in April, his team started selling official Dark Brandon merch, which accounted for 54% of total store revenue as of August. Young voters in particular have been critical of Biden’s ongoing support of the Israeli military, which fueled more anger about the bad timing of the meme.
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