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Prime Day event drove over $24B in US e-commerce sales, GenAI traffic was up 3,300%
Amazon's Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant increase in retail traffic driven by
Amazon’s Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant increase in retail traffic driven by generative AI products, including chatbots and browsers. According to a post-Prime Day analysis by Adobe Analytics, gen AI traffic to U.S. retail sites increased by 3,300% year-over-year — which was more than the firm had originally forecast. The actual results from the firm’s Prime Day analysis came in slightly higher than its estimates, which predicted$23.8 billion would be spent with U.S. e-commerce retailers over the four-day period, representing 28.4% year-over-year growth.
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