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Prime Day Loses Its Spark As Sales Nosedive 41%
Amazon's Prime Day sales plunged 41% on the first day compared to last year's kickoff, with experts attributing the drop to shoppers delaying purchases in anticipation of better deals during the extended four-day event. From a report: Momentum Commerce reported that figure for Tuesday (July 8), wit...
Shea attributed the drop in first-day sales to consumers putting items in their shopping carts but holding off on completing the purchase in case better deals come along, according to the report. Last year's shorter event encouraged shoppers to head to checkout to ensure they wouldn't miss out on the discounts, Shea said, per the report. Amazon Prime Vice President Jamil Ghani remains optimistic, telling Bloomberg Television the company was "pleased by the engagement" with shoppers during the event and that it is "very early."
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