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Prime Video is beginning an AI dubbing pilot program for select movies and series
Amazon is testing a way to use AI to help generate dubs for select shows on Prime Video.
Amazon says that "AI-aided dubbing" will be available in English and Latin American Spanish on 12 licensed movies and series available through Prime Video, including " El Cid: La Leyenda, Mi Mamá Lora and Long Lost." Creating captions, subtitles and dubs is a fairly big business, especially now that streaming has increased the number of films and series that are made every year and licensed to be viewed around the world. AI-generated voices have gotten more lifelike over the years, but it remains to be seen whether the average person will be okay with a large portion of their media diet being delivered by something human-adjacent rather than the real deal.
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