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Prime Video subs will soon see ads for Amazon products when they hit pause
Amazon is adding three types of shoppable ads to Prime Video's ad tier.
In Prime Video's case, pausing the program will bring up "a translucent ad featuring brand messaging and imagery, along with an 'Add to Cart' and 'Learn More'" overlay, per Amazon. On the other hand, Amazon has not released research publicly on how much constant ad viewing can impact the user experience or interest in a streaming service. The Hub Entertainment Media survey claims that Amazon has a higher ad-based to ad-free ratio of subscribers than all other video streaming services examined, including Netflix, Max, and Hulu.
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