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Prime Video users are in for ad(ded) streaming interruptions

Amazon announces three interactive ad formats intended to make shopping easier.

Shoppable carousel ads: Brands present a sliding lineup of their products that customers can explore on Amazon and add to their cart using most living-room remotes. Customers can use their living-room remote to add a product to their cart, request information via email, and claim rewards like Amazon shopping credits with the purchase of eligible items. Amazon's research indicated that interactive ads are more effective in boosting engagement rates and driving product sales, allowing viewers to add items to their cart while binging on a show/movie.

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