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Prismatic lands $22M to connect disparate B2B SaaS apps

Prismatic, a company developing tools to help integrate disparate business-to-business software-as-a-service apps, has raised new VC cash.

Zuercher co-founded Prismatic with Beth Harwood and Justin Hipple in 2019, aiming to streamline app integration development to let SaaS companies more easily connect to third-party software. In a possibly optimistic sign, Prismatic just today closed a funding round — a $22 million Series B — led by Five Elms Capital, the Kansas City-based growth equity firm. “Prismatic’s stellar growth since its Series A, achieved in less than a year, has solidified the indispensable role of embedded iPaaS in B2B SaaS companies,” Austin Gideon, principal at Five Elms Capital, added in a canned statement.

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