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PrizePicks introduces esports education tool for fantasy sports fans
PrizePicks is teaching its fantasy sports audience how to watch esports and evaluate pro players through its The Esports Lab product.
The one-stop destination for fantasy esports includes stats, embedded live matches and resources to understand the rules of popular competitive titles and the basics of evaluating player performance. “Over the last four years, we found our Millennial and Gen Z audience — while they lovethe traditional sports — a huge percentage of them are gamers,” said Adam Boothe, senior director of esports at PrizePicks, in an interview with GamesBeat. PrizePicks’ hit rate helps users find reliable players for fantasy lineups.The Esports Lab will continue to iterate on its offering and expand its features based on fans’ use and feedback.
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