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Pro-Russian disinformation makes its Bluesky debut. Disinformation similar to the pro-Russian "Matryoshka" campaign is emerging on Bluesky, using deepfakes and fake profiles to spread pro-Russian messages, prompting calls for more proactive action from the platform.


Disinformation similar to the pro-Russian "Matryoshka" campaign is emerging on Bluesky, using deepfakes and fake profiles to spread pro-Russian messages, prompting calls for more proactive action from the platform.

The accounts used have all the characteristics of pro-Russian "bots" -- fake profiles used to artificially increase the visibility of posts, argued Eliot Higgins, the co-founder of open-source investigation group Bellingcat, last month. Peter Benzoni, investigative data and research analyst at the Alliance for Securing Democracy at the German Marshall Fund, said the aim of pretending to be universities could be "an appeal from authority... adapted to Bluesky's audience". AFP noted that the majority of publications singled out were deleted from the platform, which encourages users to report problematic content and claims to be actively committed to tackling disinformation.

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