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Procreate CEO ‘Really F*cking’ Hates Generative AI | The big iPad illustration and graphics app Procreate is going the opposite route as Adobe. CEO James Cuda has some strong words about generative AI.

The big iPad illustration and graphics app Procreate is going the opposite route as Adobe, and artists are taking note.

James Cuda, the CEO of i Pad-centric illustration app Procreate, came out swinging Sunday with a simple statement: “I really f*cking hate generative AI.” The largest AI models are built on top of billions of scraped images from the web, including the copyrighted work of thousands of professional and amateur artists. The company has pushed Photoshop’s Firefly AI image generator hard over the past months, expanding its photo expansion capabilities and access among compatible platforms.

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