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Procreate's anti-AI pledge attracts praise from digital creatives


“The path generative AI is on is wrong for us”

Even Adobe, which attempted a more “ethical” approach to building generative AI tools — having repeatedly said that its own Firefly models are trained on content that’s licensed or out of copyright — has been slammed by those who feel the company has turned its back on independent artists and creators. Adobe further clarified that it doesn’t train AI on user content in June following intense backlash over a terms of service agreement update, but other unfavorable changes introduced over the years have given it an unshakable reputation as a company that creators love to hate. The company has stuck to a $12.99 one-time purchase model instead of moving to a rolling subscription like Adobe and Clip Studio Paint did, and has expanded into offering products for animation and (eventually) desktop users.

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