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PromptLayer is building tools to put non-techies in the driver’s seat of AI app development


The GenAI boom of the last few years has unleashed a wave of startups promising to support the process of prompt engineering -- i.e., coming up with

The round is led by Ivan Bercovich ( ScOp Venture Partners), with Peter Boyce II ( Stellation Capital) participating again (he also funded their pre-seed), along with several angels and AI founders and operators — including Michael Akilian, Joshua Browder, Byrne Hobart, Romain Huet, Josh Kamdjou, Logan Kilpatrick, Ben Lang, Alex Oppenheimer, Gokul Rajaram, Gabriel Stengel and Luis Voloch. Zoneraich says they made a conscious choice to build a prompt management business geared towards what he refers to as “domain experts” — i.e., professionals with key expertise in their field, whether that’s education, legal, healthcare, and so on — after they found early users were bringing non-coders to the app development party. She joined TC after a stint reviewing smartphones for CNET UK and, prior to that, more than five years covering business technology for silicon.com (now folded into TechRepublic), where she focused on mobile and wireless, telecoms & networking, and IT skills issues.

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