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Protecting 'Funko' Brand, AI-Powered 'BrandShield' Knocks Itch.io Offline After Questionable Registrar Communications

Launched in 2013, itch.io lets users host and sell indie video games online — now offering more than 200,000 — as well as other digital content like music and comics. But then someone uploaded a page based on a major videogame title, according to Game Rant. And somehow this provoked a ...

Our advanced takedown capabilities save you time..." (Although BrandShield's CEO told the Verge that following AI reports "our team of Cybersecurity Threat hunters and IP lawyers decide on what actions should be taken.") And Corcoran also posted an angry summation on X.com: I kid you not, @itchio has been taken down by @OriginalFunko because they use some trash "AI Powered" Brand Protection Software called @BrandShieldltd that created some bogus Phishing report to our registrar, @iwantmyname, who ignored our response and just disabled the domain. (Though "Added Context" from X.com readers notes Funko's statement still claimed a "takedown request" was issued, rather than what Corcoran says was a false "fraud and phishing" report.)

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