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Public Health Experts Want Coca-Cola and the Olympics to Break Up
Scientists, activists, and ordinary petitioners want the Olympics to break with Coca-Cola, comparing it to the tobacco companies that long sponsored the Games. They aren’t holding their breath.
Though the IOC is partnered with AB InBev, the world’s leading brewer, Corona Cero—a zero-alcohol drink—is the global beer sponsor of the Paris Olympics. “Coca-Cola gets positively connected with a dairy food company and the ‘health halo’ that comes with that,” says Joe Piggin, senior lecturer in sport Policy at Loughborough University. A recent project by the Centre For the Study of Tobacco and Society investigated this, noting that Harold “Dutch” Smith, a high-diving champion, was quoted in a 1935 Saturday Evening Post ad saying “Camels don’t get your wind.”
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