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Publishers are fighting back against AI with a new web protocol - is it too late?
The internet's new standard, RSL, is a clever fix for a complex problem, and it just might give human creators a fighting chance in the AI economy.
While RSS is about syndication, getting your words, stories, and videos out onto the wider web, RSL says: "If you're an AI crawler gobbling up my content, you don't just get to eat for free anymore." An open protocol for encrypting digital assets to securely license non-public proprietary content, including paywalled articles, books, videos, and training datasets. From a giant outlet like Yahoo to a niche recipe blogger, RSL allows web publishers to spell out what they want in return when AI comes crawling.
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