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Publishers face 20% game revenue reduction if Denuvo DRM is cracked quickly, according to new study
But removing Denuvo DRM after 12 weeks ‘causes zero mean total revenue loss.’
One of the highlights of the study, as called out by our headline, is that “Piracy causes mean total revenue to decrease by 20% when Denuvo is cracked quickly.” Thus, companies will be particularly keen to protect their wares for the key first few weeks of release. Though there have been repeated complaints about launch titles lacking optimization and being held back further by intrusive DRM, companies involved typically dismiss such concerns. In summary, the nearer to the release date a crack arrives the bigger the potential effect is on revenue, according to this study.
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