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Publishers fear AI summaries are hitting online traffic

Google's AI overviews are diverting traffic away from online newspapers and other publications.

When actress Sorcha Cusack left the BBC drama Father Brown in January, it made headlines, including for the newspapers owned by Reach, among them The Mirror, and the Daily Express. DMG Media, owner of MailOnline, Metro and other outlets, said AIO resulted in a fall in click-through-rates by as much as 89%, in a statement to the Competition and Markets Authority made in July. We have to run tests and optimise copy in a way that doesn't damage the primary purpose of the content, which is to satisfy a reader's desire for information," explains Mr Higgerson.

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