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Publishers find the AI era not all that lucrative — “Most publishers will not get any meaningful revenue from licensing content to technology companies”: political comms. professor


"Welcome, surely. Lucrative, in a sense. Game changer? Hardly."

And when headline financial figures are announced (no doubt with strategic intent), it’s often unclear what mix of cash payment, projected revenue share, and credits is involved. If they don’t stand around waiting for the Godot of elusive AI licensing deals, they can focus on what matters — creating value not for tech companies’ training models, but for members of the public who want to make sense of the world beyond personal experience. If they don’t stand around waiting for the Godot of elusive AI licensing deals, they can focus on what matters — creating value not for tech companies’ training models, but for members of the public who want to make sense of the world beyond personal experience.

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