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Pursuits That Can't Scale
Theory #31 | For people who aspire to build things that do
I got a flurry of replies with people swapping out “coffee shop” for their preferred lifestyle enterprise — farm, ranch, restaurant, pub, orchard, bookstore, sports club, gym, ice cream parlor, hot dog stand, falafel stand, landscaping business, movie theater, library, flower shop, music studio, beach bar … there were more. Unlike many ex-CEOs of similar status who’ve bowed out to the leisure life, Zuck’s still grinding away at the helm of Facebook, perhaps as an unrelenting competitor, perhaps on principle. One of my favorite stories in this distinctly weird startup world is of Audrey Gelman, the once high-profile founder/CEO of the Wing, who after moving out of the spotlight, started a country store in Brooklyn.
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