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Putting the mega drive back into Sega: how the company wants to return to creating video game "rock & roll", compared to Nintendo's "pop music"
Eurogamer speaks to Sega president Shuji Utsumi to hear his plans to recapture the essence of what made Sega so spicy compared to Nintendo's safe alternative.
Rising through the company quickly, Utsumi wound up in charge of Sega's first-party games in Japan in time for the launch of Dreamcast, helping to oversee the release of Sonic Adventure, Jet Set Radio, Rez and Space Channel 5 with future collaborator Tetsuya Mizuguchi. Utsumi was part of the braintrust that made the difficult decision to sell Relic Entertainment, cancel Creative Assembly's unreleased shooter Hyenas, and eliminate around 240 jobs as the company refocused around Total War, Football Manager and Two Point. This focus was mirrored in Japan with a push for Sonic, Yakuza/Like a Dragon and Persona - until last December's The Game Awards 2023, that is, when Sega suddenly made five announcements in the space of 90 seconds and promised the return of Jet Set Radio, Shinobi, Golden Axe, Streets of Rage and Crazy Taxi.
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