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Quest developers are joining forces to solve the 'VR visibility crisis'
VR devs used to get major marketing help from Meta and Sony. Now they're scrambling to stand out as the Quest Store skews toward teens.
Meta, too, included Moss in several Super Bowl ads, giving them "$42 million of free money" in terms of wide publicity in exchange for making Quest headsets look good. (Image credit: Meta)Long-time VR developers used to be able to count on prime Quest Store placement at launch to help them reach out to initial customers and build up reviews and momentum. That's why I suspect we'll see more small developers trying to use TikTok, Twitch, or Instagram to attract the growing teen crowd on Quest headsets, aiming to win over influencers and streamers to get their games on the map.
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