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Quibi redux? Short drama apps saw record revenue in Q1 2024
Was Quibi just ahead of its time? Quibi founder Jeffrey Katzenberg ultimately blamed the Covid-19 pandemic for the failure of his short-form video app,
New app store data indicates that the idea Quibi popularized — original shows cut into short clips, offering quick entertainment — is now making a comeback. In part, the revenue growth is tied to the larger number of apps available, of course, but marketing, ad spend, and consumer interest also played a role. As TechCrunch wrote last year when describing ReelShort, the stories in the app are “like snippets from low-quality soaps — or as if those mobile storytelling games came to life.”
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