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Quick commerce is making fast inroads in India
Even as quick commerce is slowly fading in many markets and several heavily-funded startups have folded in the past two years, India is emerging as a Zomato's Blinkit leads the quick commerce market in India, having cornered as much as 46% of the market share by GMV, according to a new analysis.
Even as quick commerce is slowly fading in many markets and several heavily-funded startups have folded in the past two years, India is emerging as a striking outlier where the model remains vibrant. India’s quick commerce market has witnessed a staggering 10-fold growth between 2021 and 2023, fueled by the sector’s ability to cater to the distinct needs of urban consumers seeking convenience for unplanned, small-ticket purchases. Additionally, the market’s growth potential may be limited by the concentration of demand in urban areas, with smaller cities and rural regions presenting unique challenges in terms of population density and consumer behavior.
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