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Racking up major purchase conversion rates with mobile game web shops
In a world of ever-declining revenue margins for game developers, direct-to-consumer is becoming essential.
Cost-effective services, platforms and tools to build web shops are thick on the ground, and game companies of any size can afford to get set up, sell and rack up some astonishing numbers, says Artem Liubutov, head of monetization at Xsolla. Thoughtful, high-value offers attract the most valuable players — the big spenders who enthusiastically spend beyond the $99.99 price point that traditional platforms are limited to. “In the first nanosecond when players see the web shop, you want it to feel completely familiar, with the same colors, same buttons, same flow, same logic, same types of offers, same events happening, which makes it much easier to start purchasing,” Liubutov says.
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