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Ray-Ban Meta glasses have sold 2M units, production to be increased
Ray-Ban Meta glasses have sold 2 million units so far, and the annual production capacity is being increased to 10 million by the end of 2026.
The Ray-Ban Meta glasses launched in October 2023, and a few weeks ago Mark Zuckerberg told staff that 1 million were sold in 2024. For comparison, the previous generation, called Ray-Ban Stories, sold less than 300,000 units in the same time period, a memo leaked to The Wall Street Journal revealed. In an all-hands meeting leaked to The Verge a few weeks ago, Mark Zuckerberg pointed out that other tech giants will launch competitors, telling staff that until then Meta should take the opportunity to grow its smart glasses business as fast as possible.
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