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Read what Mark Zuckerberg and Facebook execs said about Instagram before buying it
The first week of the Meta antitrust trial brought new revelations about how the company formerly known as Facebook approached the competitive threat
As part of the trial, the FTC shared compelling evidence to demonstrate that Facebook was very much aware of the risk Instagram created for its business as the photo-sharing app grew in popularity. Like Beluga, watching these guys explode validates our strategy of de-cluttering our mobile experience and offering standalone messaging and photos products outside from the monolithic app garden. By not killing their products we prevent everyone from hating us and we make sure we don’t immediately create a hole in the market for someone else to fill, but all future development would go towards our core products.” — Mark Zuckerberg, February 2012 “One way of looking at this is that what we’re really buying is time.
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