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Real-Time Video Deepfake Scams Are Here. This Tool Attempts to Zap Them


Reality Defender, a startup focused on AI detection, has developed a tool to verify human participants in video calls and catch fraudsters using AI deepfakes for scams.

As Ren masqueraded as Musk on our video chat, still frames from the call were actively sent over to Reality Defender’s custom model for analysis, and the company’s widget on the screen alerted me to the fact that I was likely looking at an AI-generated deepfake and not the real Elon. As Reality Defender works to improve the detection accuracy of its models, Coleman says that access to more data is a critical challenge to overcome—a common refrain from the current batch of AI-focused startups. “Because she's not a computer science expert.” In the future, it’s possible real-time video authentication, if AI detection continues to improve and shows to be reliably accurate, will be as taken for granted as that malware scanner quietly humming along in the background of your email inbox.

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