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Rec emerges from stealth to modernize Parks & Rec management and booking


Park and recreation organizations help communities thrive. However, many of them use outdated systems that make program registration stressful for Rec, a new startup aiming to improve the local recreation experience, launched out of stealth today.

“Both of us grew up playing and competing in sports, but neither of us had the means to access private clubs and expensive training — our experience relied on the local rec center and, of course, eagerly awaiting that activity guide to arrive in the mail every few months,” Williams tells TechCrunch. “Fast forward, we’ve been lucky to have been a part of previous companies that enhanced many facets of our everyday life, but somehow, the local recreation experience in most cities, even in 2024, still centers around that same activity guide!” Rec is using the funding to scale its 10-person team across engineering, design, sales, and marketing, as well as build more features and extend its offerings to additional community facilities, including programs in schools, churches, and apartment complexes.

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