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Reddit and Moloco join Google, Meta, TikTok and Apple in mobile ad leadership


Singular released the 2025 return on investment (ROI) Index, a comprehensive data-driven ranking of mobile advertising performance.

This year’s report show that Reddit and Moloco have joined Google, Meta, TikTok and Apple in mobile ad leadership, Singular said. “The dominance of Google and Meta remains but names like TikTok, Apple Search Ads, and Moloco are firmly in the global growth conversation,” said John Koetsier, vice president of Insights at Singular, in a statement. Additionally, the ROI Index now includes a searchable view by geo and vertical, enabling marketers to find top-performing ad partners tailored to their unique growth needs.

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